Success rarely happens in isolation. From leveraging new technologies for improved machining efficiency to hiring and retaining manufacturing talent, collaboration across the supply chain matters more than ever before. One standout example of this collaborative mindset comes from Blaser Swisslube, a global leader in coolant and lubricant solutions and a long-time National Associate Member of NTMA.
Deep Roots in Manufacturing, and with NTMA!
Blaser Swisslube has been a National Associate Member of NTMA for 13 years, reflecting a long-standing commitment to supporting job shops and the broader CNC business ecosystem. A family-run company with Swiss roots, Blaser supplies innovative coolant and lubricant solutions in more than 60 countries.
We spoke with Tiffany Bryson, Head of Industrial Partnerships (Americas) at Blaser Swisslube, who brings a uniquely personal connection to NTMA. Before joining Blaser roughly four and a half years ago, Tiffany actually worked for NTMA, where she helped manage and grow the National Associate Program. This hands-on perspective offered her deep insight into how meaningful association engagement is for companies, like Blaser Swisslube, that are critical to our regular members and the supply chain at large.
“Blaser is extremely focused on supporting NTMA, because NTMA supports our customers,” Tiffany explains. For Blaser Swisslube, being a National Associate Member means actively participating where real conversations are happening: at NTMA conferences and elsewhere.
Why Listening to Job Shops Matters
Hearing challenges straight from the source
In modern manufacturing, challenges evolve quickly. That’s why Blaser Swisslube appreciates how NTMA creates a unique environment where honest conversations happen organically.
During roundtables and peer-led discussions at events like NTMA’s annual Engage conference, Blaser Swisslube can listen directly to industry professionals about what’s working, what’s not, and what they need from their suppliers going forward.
“It’s really helpful for us to hear the true challenges that job shops are having,” Tiffany tells us. “We might have a solution right then and there, or it might be a solution that Blaser can develop to help them be successful in the future.”
This real-time feedback loop is critical for Blaser Swisslube’s ongoing efforts to provide better, more relevant solutions to support the supply chain.
Supporting the backbone of the industry
Blaser Swisslube cares deeply about small- and medium-sized job shops, the backbone of our industry. “These are the people who provide so much for our supply chain, and we want to make sure that we are supporting them in any possible way,” Tiffany says. “Not just our customers, but the industry at large.”
Events, Leadership Initiatives, and More!
Blaser Swisslube’s involvement with NTMA goes deep. As a National Associate Member, the company consistently invests time and resources into NTMA initiatives, including:
- Engage conference: Blaser Swisslube attends this conference every year and prioritizes face-to-face conversations with NTMA members.
- Chapter Leadership Summits: Blaser Swisslube supports local chapters through knowledge-sharing and sponsorship.
- Emerging Leaders program: Blaser is passionate about growing the next generation of manufacturing leadership and attracting new talent to our industry.
- International Tech Tours: Blaser has sponsored several tours, including a visit to Japan a few years ago, attended by the organization’s CEO.
A Shared Commitment to the Manufacturing Community
We’d like to leave you with some words of advice from Tiffany, who understands the true value that comes with involvement in trade organizations like NTMA:
- Engagement creates value. According to Tiffany, real value comes from active participation, whether you’re a shop owner, up-and-coming talent, or National Associate Member. Join teams, attend events, build relationships, and converse with your peers; that’s where real growth happens.
- Nurture relationships. Like any meaningful relationship, it takes time and effort to build your connections. Showing up, asking questions, and contributing ideas are essential.
- Considering joining? Jump right in! Tiffany believes that if a company is even thinking about joining NTMA, that’s a positive sign. “It means you’re looking for peer support and you want to grow. So don’t hesitate; jump in feet-first and start taking advantage of everything NTMA has to offer!”
Blaser Swisslube’s journey as a National Associate Member demonstrates the collaborative spirit and shared purpose that come with joining NTMA.
If you have any questions about your membership, don’t hesitate to reach out to our team. We’re happy to guide you in the right direction!